DUBAI: Cinema has been a part of Arab culture for many years with the first film coming out in the 1920s. The Middle East’s exotic locations, distinctive stories and penchant for fashion make for captivating films that have enthralled regional audiences. Increasingly, films from the Arab world are casting a wider net as they make their debut on global streaming services.
DUBAI: Last year, Orbit Showtime Network (OSN) rebranded its streaming app Wavo to OSN Streaming with the aim of unifying its traditional and digital offering.
Within two months, content consumption on the app grew by an astounding 900 percent and the download of its apps increased by 1700 percent.
Last year, OSN also announced new original productions that are expected to further expand the streaming service. Arab News spoke to Rolla Karam, Interim Chief Content Officer at OSN, to better understand the growth of the service and its future plans.
The partnership with Disney+ last year was a major propeller for OSN Streaming, which already had partnerships with other major channels and studios including HBO, NBC Universal, Paramount and MGM.