Rosie Huntington-Whiteley has closed the book on her involvement with Rosie
Inc. and has now joined The Equity Studio, a new firm providing funding and
strategic advice to beauty, wellness and lifestyle companies.Led by
investor Anna Sweeting, Huntington-Whiteley has partner status. The Equity
Studio will invest in growth-stage consumer companies in the early to mid
stages of development in the United Kingdom, the United States, and
Europe.Huntington-Whiteley launched Rose Inc. with biotech darling turned
incubator Amyris, which filed for Chapter 11 bankruptcy in August 2023.