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Detailed text transcripts for TV channel - MSNBC - 20130104:20:34:00

a bit differently with this infomercial, which is total transparency. and i want you to tell our audience why we re doing it that way. i m used to seeing beauty stuff that is the smoke, is the mirrors, is the extensions, is the computer-generated stuff. they ll use 5, 6, 7, 8 different products to get that look, whereas with to sell one product. i don t know how they get away with it, i don t. and i said, if we re gonna do this together, it s only if we re honest with it, only using wen. i m not blowing smoke up anything over there, but literally the first time i tried the product i knew that not only it was special, but i am convinced that i will never go back to regular shampoo again. explain to everyone the difference between wen and shampoo. the number one thing you have to know is it s not going to lather. wen does not lather. if you re using anything that s lathering, it s gonna strip your hair of its natural essential oils,

Detailed text transcripts for TV channel - MSNBC - 20130104:20:45:00

it damaged my hair severely. i was shocked at how it was just breaking like crazy and. and then i was blessed to find wen. it s been incredible. it came back to life. you use it the first time you go, this is really interesting. it s different, cause i m not used to this. use it a second time, you go, oh, my god. i m liking it. third time, i love it. fourth time, you go, my hair looks amazing, and people around you go, what are you doing to your hair? i m telling you, i m gonna keep using it. i have my husband using it. i have friends using it. i have makeup artists using it, because it is just good. and when you know that something is good for you, just spread the love. i m a wen girl, so i m gonna be using that forever. now, i know a lot of you out there are asking yourselves, will wen work on my hair? it will, and we re gonna prove it right now. naja and rebecka clearly have two different types of hair.

Detailed text transcripts for TV channel - MSNBC - 20130104:20:47:00

every time she goes in with shampoo, she s stripping and robbing her hair. it becomes unruly, and it s a vicious cycle. i always have to put conditioner in it, leave-in conditioners, oils, and it s always hard finding the combination of what i should put in it. so, we re gonna cleanse both of our girls just one time with wen, and you will not believe the difference. what we did today is we did an experiment on wen with fine hair and overly coarse hair. such curly hair. i can run my fingers already right through it. as soon as i applied the cleansing conditioner to her hair, you could instantly see the shine even when the hair was wet. this is because of wen, because all the moisture is being put back into this curl. all the color came back into her hair. the whole hair will get this nice little bounce. and it blew out so easily. it was less drying time. you remember what they looked like before. look at em now. rebecka s hair was fine, frizzy, and brassy.

Detailed text transcripts for TV channel - MSNBC - 20130104:20:31:00

i m alyssa milano, and i m gonna let you in on a little secret. i don t use shampoo anymore. that s right. i don t use it at all. so why does my hair look this healthy and shiny? because now i use wen. i mean, look at this hair. my hair is softer, shinier, and the volume? who doesn t want more volume? ordinary shampoo? you don t need that anymore. all you need is wen. what does it take to get your hair this beautiful? just one thing: the wen healthy hair care system by chaz dean. it s revolutionary hair care that takes the place of shampoo, conditioner, deep conditioner, de-tangler, and leave-in conditioner all in one, saving you time working on your hair, and saving you money on all the products you won t need anymore. most ordinary shampoos that lather use sulfates and detergents that may strip your hair of natural oils

Detailed text transcripts for TV channel - MSNBC - 20130104:20:33:00

to shampoo, never, never, never. i m a wen girl, so i m gonna be using that forever. today, i m gonna take you behind the scenes of a major new commercial for wen healthy hair care. you ll see lots of beautiful hair, and you ll also see exactly how you can get the same results at home with just a blow dryer and wen. we ll meet the models, the hair stylists, and you ll see exactly what is done to their hair every step of the way. you ll see hair demonstrations that i wouldn t believe if i didn t see them myself. you ll even see me do a comparison of ordinary shampoo vs. wen cleansing conditioner. chaz dean is passionate about giving everyone beautiful, healthy hair. and we re gonna meet him in just a moment, so don t go away, and i promise by the end of the show, you ll never want to use ordinary shampoo again. so we re doing things

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