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How Wonder Bread has survived competition and the fall of white bread

While healthier alternatives dominate the U.S. bread market, Wonder Bread still makes nearly half a billion dollars in annual sales for Flowers Foods.

United statesAaron bobrowJim saleraConnor rattiganWhitman collegeA social history of theWonder breadFlowers foodKiller breadConsumer edgeWorld warAaron bobrow strainSocial historyStore bought loafWonder bread typeFlowers foods

How Wonder Bread has survived the fall of white bread

While healthier alternatives dominate the U.S. bread market, Wonder Bread still makes nearly half a billion dollars in annual sales for Flowers Foods.

United statesAaron bobrowJim saleraConnor rattiganWhitman collegeA social history of theWonder breadFlowers foodKiller breadConsumer edgeWorld warAaron bobrow strainSocial historyStore bought loafWonder bread typeFlowers foods

95 years ago today: How sliced bread came into being, and onto your plate

The first packet of sliced bread was sold in Chillicothe, Missouri, on July 7, 1928. The machine for slicing it was invented by Otto Frederick Rohwedder.

New yorkUnited statesAaron bobrowOtto frederick rohwedderWikimedia commonsNew york timesFrank bench chillicothe baking companyWesto company of iowaRohwedder bakery machine divisionA social history of theFrank benchChillicothe bakingChillicothe constitution tribuneHistory channelPopular scienceVia wikimedia commons

Sliced Bread turns 95: Did you know it was once banned in the US?

Sliced Bread turns 95: Did you know it was once banned in the US?
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United statesNew yorkOtto frederick rohwedderClauder wickardAaron bobrowNed douglasFrank bench chillicothe baking companyChillicothe baking companyA social history of theNew york timesWesto company of iowaPrice administrationRohwedder bakery machine divisionWorld warOtto frederickHarrisburg telegraph

Meet the American who invented sliced bread: Otto Rohwedder, hard-luck hawkeye

Otto Rohwedder of Davenport, Iowa, created the invention by which all others are judged sliced bread in 1928. His innovation quickly changed consumer culture.

New yorkUnited statesKreis dithmarschenSchleswig holsteinIllinois collegeDes moinesJohnny appleseedTheresa kellyAaron bobrowNed douglasOtto frederick rohwedderElizabeth margaretha margaret jannssenOtto rohwedderHeinriche jacobAllen wrightJean henry fabre