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The two companies have partnered in a deal that will see Sephora s high-end beauty products sold across Zalando s retail platform, significantly increasing outreach in Germany and wider Europe [Getty Images] Sephora’s partnership with e-commerce fashion major Zalando will capitalise on the online momentum built up by the German player over the past 18 months and may inspire other cross-sector collaborations, but is there a risk it could compromise the beauty retailer’s luxury positioning?
At the end of June, Sephora and Zalando announced a deal that will see Sephora’s portfolio of high-end beauty products sold via Zalando’s online retail platform. The two companies said they want to create a