Sally Patterson
Avalon Flowers with a message to Maida Vale
- Credit: Avalon Flowers
A Maida Vale florist has launched a weekly subscription service ‘to bring the outside inside’ and give customers something to look forward to during lockdown.
Shaila Shah, owner of Avalon Flowers in Lauderdale Parade, began hand-delivering seasonal flowers in May to her loyal customers using contactless payment and delivery.
The venture began with just five or six customers, but word quickly spread and soon Shaila had dozens of customers.
The mother-of-two told the
Wood&Vale: “It’s like you ve just handed them treasure.
“I remember going to one lady s house and she burst into tears. When I asked her what was wrong she said: ‘I haven t had anyone come to my door in five weeks.’