JobKeeper has served its purpose of cushioning the blow of the coronavirus pandemic on businesses whose revenue was impacted. We know this first hand at A Human Agency, as it helped us stay on track for many of the early months that were tough on small business.
But those months were a time that you had to dig deep and figure out what was needed to keep your business going throughout uncertainty. Technology and agility underpinned many quick pivots in strategy and services.
During 2020 some (unexpected) businesses boomed, others survived and unfortunately many did not which is evident as you walk through the once-busy shopping strips and see all the closed signs. There is no real way to know how long we will be affected by COVID, however, there are a few things we can do to safeguard our businesses and our people: