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Article - Why Shameless Self-promotion Backfires at Work - Tooting your own horn at work is important, but including others in your symphony of accomplishments will make you more likeable, according to new research from Wharton’s Maurice Schweitzer.

Maurice schweitzerEinav hartEric vaneppsVanderbilt university owen graduate school of managementA group of people havinga meetingGeorge mason university school of businessPeople havingWhy shameless self promotion backfiresWharton business dailyVanderbilt universityOwen graduate schoolGeorge mason universityShameless self promotionMore collaboration