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ENHANCING BRAND VISIBILITY THROUGH RAJA UDA-UTM MRT PARTNERSHIP

JOHOR BHARU, Malaysia, March 16, 2023 /PRNewswire/ Universiti Teknologi Malaysia (UTM) has charted the latest history in its initiative to empower the University's visibility in line with the aspirations of the UTM enVision 2025 Strategic Plan, through a strategic collaboration with MRT Corporation Sdn. Bhd. Raja Uda-UTM MRT Station This collaboration is translated through the naming of one of the stations on the Putrajaya Line, namely MRT Raja Uda-UTM, which is on the second line of the Klang Valley MRT network. With this collaboration, the UTM brand empowerment aspect can be further promoted through the announcement of "Raja Uda-UTM" more than 700,000 times annually for each train, in addition to displays at 36 stations along the route. The selection of the Raja Uda-UTM MRT station is not only due to its distance of 1.3 km from UTM Kuala Lumpur, but rather the University's desired visibility value can be fulfilled due to its location, which is within the vicinity

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