you the argument here. the programming director at channel 4 said, i just don t think there s any chance that a primarily profit driven channel 4 would invest anything like what we invest in trying to build up and celebrate the paralympics in the way we do a purely profit driven channel 4 would be a very different beast to the channel 4 that we know now. well, i hope it would be, because i hope it would be a great deal would efficient and stop pumping money into some things. last year, they cut £138 million out of its budget but boosted its staff numbers and its staff pay by a significant margin. there are now 912 employees of channel 4 earning an average of £100,000 a year each. so, the notion that the money they earn goes into programming is clearly not true. clearly, if it was a private enterprise you would imagine that private enterprise would pay very well to secure the best talent.