Interest in learning Korean has spiked since the launch of hit Netflix show "Squid Game", tutoring services reported, underscoring a growing global obsession with South Korean culture from entertainment to beauty products.
Since its Sept. 17 debut, "Squid Game" has become a political talking point in South Korea, and, as Deadline reported, quickly surged to Netflix's Top 10 rankings in the United States - becoming the first Korean show to do so - and has become a worldwide hit.
A South Korean sweet featured as one of the lethal challenges in the Netflix hit TV drama "Squid Game" has become a global craze, boosting business for the candy seller who provided the confection for the show