today. cyber monday. if you want to sound smart today, tell your friends despite the sales slide, over half of all american holiday shoppers were in stores or online over thanksgiving weekend. this is according to the national retail federation. the average amount spent by each shopper, $380.95. i was out on black friday. i was. i was out on black friday, yeah, tearing it up! i was out there. 10:00 a.m. it was a good time. i was burned by noon. coming up next on way too early, looking for the stories you ll be talking about on the day ahead. morning joe moments away, stick around. for most people, earning cash back ends here, at the purchase. but there s a new card in town. introducing the citi® double cash card. it lets you earn cash back when you buy and again as you pay. that s cash back twice. it s cash back with a side of cash back.