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With formalisation of WFH, would smaller cities become new job hubs?

Representational picture only. PHOTO: AD RANGARAJAN   With many organisations seeking to bring many digital jobs under a remote-working arrangement, talent strategy is in for a significant transformation Last June, at the height of the pandemic, P.V. Usha put in her papers deciding to return to her ancestral village, Dharmasthala in interior Mangalore, and focus on taking care of her children as they were home 24/7. With an alternative plan for her, Usha’s employer (a logistics company) rejected her resignation. “I was planning to search for a new job, and I was surprised to learn that the head office in Mumbai would let me work from my native village,” says Usha, an assistant manager in a sales function that allows her to connect with clients online.

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