sure we reach more people and appeal for cricket. now the hundred is a completely new format in cricket why did you feel that a new format was needed? we were going after and wanted to get more families involved, particularly younger people. so it was really important that we had a format that we could actually get into specific spaces and times. so we re finishing our games roughly around 9.15pm, and i think that allows families to get home at a sensible hour. when we were doing the t20, we were going beyond that and getting into 9.45, 10pm finishes. and we felt that that was probably too late. so for us, shortening the game was really important hence why the hundred came around.
in the tournament, and make it what it is, but also getting that reach right and making sure we reach more people and appeal for cricket. now the hundred is a completely new format in cricket why did you feel that a new format was needed? we were going after and wanted to get more families involved, particularly younger people. so it was really important that we had a format that we could actually get into specific spaces and times. so we re finishing our games roughly around 9.15pm, and i think that allows families to get home at a sensible hour. when we were doing the t20, we were going beyond that and getting into 9.45, 10pm finishes. and we felt that that was probably too late. so for us, shortening the game was really important
with the 11 live games on bbc, we think we ve got that really nice balance between getting enough revenue in to build investment in the tournament, and make it what it is, but also getting that reach right and making sure we reach more people and broaden the audience for cricket. now the hundred is a completely new format in cricket why did you feel that a new format was needed? we were going after and wanted to get more families involved, particularly younger people. so it was really important that we had a format that we could actually get into specific spaces and times. so we re finishing our games roughly around 9.15pm, and i think that allows families to get home at a sensible hour. when we were doing the t20, we were going beyond that and getting into 9.45, 10pm finishes. and we felt that that
balance between getting enough revenue in to build investment in the tournament, and make it what it is, but also getting that reach right and making sure we reach more people and appeal for cricket. now the hundred is a completely new format in cricket why did you feel that a new format was needed? we were going after and wanted to get more families involved, particularly younger people. so it was really important that we had a format that we could actually get into specific spaces and times. so we re finishing our games roughly around 9.15pm, and i think that allows families to get home at a sensible hour. when we were doing the t20, we were going beyond that and getting into 9.45, 10pm finishes. and we felt that that
and make it what it is, but also getting that reach right and making sure we reach more people and appeal for cricket. now the hundred is a completely new format in cricket why did you feel that a new format was needed? we were going after and wanted to get more families involved, particularly younger people. so it was really important that we had a format that we could actually get into specific spaces and times. so we re finishing our games roughly around 9.15pm, and i think that allows families to get home at a sensible hour. when we were doing the t20, we were going beyond that and getting into 9.45, 10pm finishes. and we felt that that was probably too late. so for us, shortening the game was really important hence why the hundred came around. as we ve said, the rights are shared