staff. but i know exactly where enrico county is. the actual is 25,296 outside of that county. the difference was only 0.2%. you are the moneyball guy. we were right there. i will say in fairness, henrico, we only thought we d get 8,000-some votes. and due to some things went on, our people got galvanized there and we topped 10,000 there. henrico wasn t spot-on but it was in the right direction. i think it s fascinating because you believe the 21st century tools even out money in races. speaking of moneyball, and you believe that this race would not have happened 30 years ago. i think it s fascinating moving forward for politics in america because everyone thinks unless you have a ton of dough, you
in a real-life case of the movie moneyball this campaign employing a number cruncher to draw up a playbook, breaking down the votes needed in each county to win. john pudner is the founder of concentric direct and is my guest today. you don t mind if i call you mr. moneyball, right? that would be fine, thanks, gretchen. how did you do it? i have to say your predictions and your game plan was spot-on. well, last year, we thought there were 25,296 votes outside of the county that we could get against eric cantor if we had the right candidate. and having run a lot of conventions, two things you need to know is appreciate the grassroots of the people who win elections and you need to know how to count. we had both those things. december 7th, had my first conversation with dave brat.