none of the other establishment candidates pulling through. i think we re finally starting to see the beginnings of that, a rubio at 17%, obviously good news for him, carson at 16%, a drop for him, ted cruz at 16%. so i think the question for the party going forward is, will any of these candidates and this is we re talking about the sort of 70% of people who do not want to support trump or are not currently supporting trump, will they coalesce around one of these other candidates. i think that s fascinating number one. number two, let s talk money. some other interesting numbers. from nbc news, trump has spent 2 $217,000 on tv ads. maybe some think it s a lot. not when you look at the rest of the numbers, jeb bush, $30 million. we re aware that trump gets a lot of airtime. what does that say you about campaigning? when you look at the numbers, how it s changed? looking at those numbers, if i m jeb bush s adviser, i am very concerned. he has spent so much money,
when you look at everyone else, the people who have spent a lot of money, the jeb bushes of the world, kasich, hasn t really moved the numbers that much. people like trump, the people on top, carson, these guys have done it spending relatively little to no money. so it s just kind of a different situation right now where voters are not looking to television advertisements to drive who they re supporting. of course we know that that could change in the coming months. but right now, it doesn t seem like dollars are moving voters. i mean, look, here it is. you can just see the vast discrepancy between how much trump has spent, $217,000 on ads versus look at jeb bush. $29 million. look at john kasich, $8 million. just incredible numbers there on your screen. so i mean, jeff, once again, this election defies logic.
marco rubio, of course, has to get through this republican primary. and it is still a very interesting thicket there. sara s absolutely right about one thing on the donald trump phenomenon. he s not grown as much. he s basically been staying right below 30% here. if he is to close it deal and win the republican nomination which he certainly could, he needs to coalesce that support from other republicans in the race. sara, two other headlines here for people. one is that he s doing this the cheap way, trump. he spent $217,000 on ads so far. and look, let s be honest, a big reason why is us. because we put him in the news all the time. we re giving him so much attention, he doesn t have to pay for ads. going down the line when you look at the field, mick is looking at me, i feel like i make that point all the time, just so you know, when you look at the field and how much money is being spent, what does this mean in terms of longevity. the big x factor is whether donald trump is go
too, much as he does in iowa and in the national race itself. and he s done it with very little spending. this is the eye-opener this afternoon. our latest figures find that trump is at the very bottom of the pact in terms of tv ad spending. just $217,000 so far. compare that to jeb bush right up there at the top, who has spent nearly $29 million, most of it by his super pac, right to rise. when you add it up, the teams for the four establishment presidential candidates have spend $53.9 million in the race so far. by contrast, trump, carson, and cruz, have spent, combined, $2.9 million. that s an 18-1 advantage that the establishment candidates have over their outsider rivals. all that money isn t buying the gop establishment love. bush has been running ads in new
shoppers. so, like 217,000 shoppers already and that outdoes what they did last year, analysts were saying that this year, this year people are going to spend $418 on average, everyone that s out shopping, that s up from the last several years, so that s great for retailers, it s great for a sign of the economy, there s some expendable income, that all looks good. most are going to say i m going to go out sand get something for the folks, i m going to get something for the kids. most people who are shopping on black friday, it s a me day here at the mall. i ve got to ask you something, are you here shopping for others or yourself. down there, melissa,