The International Olympic Committee reiterated that the bobsled track for the Milan-Cortina Games has to be ready by March 2025 and that there will be no “compromise.” Italy is going ahead with a controversial, $90 million plan to rebuild the historic track in Cortina for the 2026 Winter Olympics, despite fierce opposition from the IOC. Aiming to avoid construction costs and potential white elephant venues, the IOC wanted Italy to use an existing track — with two nearby options in St. Moritz, Switzerland and Igls, Austria.
This season, Hydro Flask became the first title sponsor in U.S. Snowboard Team history. For the riders, that investment provides a distinct edge in Olympic competition.
17-year-old halfpipe snowboarder Bea Kim, a member of the U.S. Snowboard Team, is one of the sport s fast-rising stars and hopes to qualify for the 2026 Winter Olympics.
Anheuser-Busch InBev will be an official sponsor for three Olympic Games starting with the Paris 2024 summer event this year, the brewer said on Friday, naming its alcohol-free Corona Cero as the official beer of the Games. The maker of Budweiser, Corona and Stella Artois will be a Worldwide Olympic Partner, the highest level of Olympic sponsorship, for this year's Games as well as the 2026 Winter Olympics in Milan and the 2028 Olympics in Los Angeles.