sweet mortgage loans if you were, a very rich or b invested with them. mr. santorum did not reach their definition of rich, nor did he invest with them, but he still did get their sweet, sweet loan. he s been a champion of earmarks when he served in congress including a multimillion dollar earmark that benefited a developer who was close to mr. santorum. regardless of purported shadiness of any individual earmarks, his enthusiasm for earmarks in general made him the subject of what might be the one anti-rick santorum 2012 ad in existence this year. i m not saying necessarily earmarks are bad. i have had a lot of earmarks. in fact, i m very proud of all the earmarks i put in bills. i ll defend earmarks. i ll defend earmarks. the only person who has seemed fit to run an attack ad against rick santorum is rick perry.
sitting in front of a christmas tree. that s going to get them nowhere. and in some ways i m fascinated by this this is the problem newt gingrich had at the start of the campaign. the problem that may doom him doesn t have enough money. kevin, i want to talk to you. compare 08 strategy versus 2012 ad strategy. mitt romney was everywhere in iowa, both on television and in the state last time around. this time around much less so, including ad spending. he s spent a lot but restore our fouch, his pac has spent far more money than mitt romney has. a smart strategy for him now because he s already a known commodity? what s the thinking behind the shortened ad campaign? two main points. look, in 2008 we lost. so you have to have a different strategy in 2012. unless you want to lose again. right. but i think the biggest thing that was driving us as a campaign was the need to get known, create awareness, then stimulate demand in 2008. sought money that was spent was really an investm
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