Although it launched before the Chevrolet El Camino, the Ford Ranchero has always lived in the shadow of its archnemesis. But on this occasion, we’re covering a Ranchero that’s every bit as cool as an Elky, if not cooler.
Drag-Prepped 1969 Ford Ranchero Aims High With $33K Price Tag 24 Feb 2021, 9:50 UTC ·
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Ford is historically linked with utes. It was its Australian division that came up with the concept of a passenger-car-based truck, a coupe utility as the western world now calls them. You know, the type of vehicle used to go to church on Sunday, and worked like crazy for the rest of the week. 21 photos
Ford’s first ute came about in the first decades of the last century, but it wasn’t until the late 1950s that the carmaker built up enough courage to make something similar for the home market. Ranchero is how it was called, and for a brief moment, it seemed it would create a market. Its initial success was also its doom, as rival Chevrolet took note and launched the El Camino, which eventually would drive the Ranchero into the ground.