food to toys. their business plan was to reach as many people as possible, to create volume, but they were losing money on every piece of pet food they sold. pets.com reported sales of $9.4 million, but those goods cost the company $9.6 million before expenses like marketing. it wasn t about revenue. what it was about is perception. and they, perhaps more than any other company, had a hold on perception, exemplified by this sock puppet mascot. at the 2000 super bowl, they had probably what was the most talked about ad. then by november of that year they were self-liquidating. it happened that quickly. it was the perfect symbol for that era. the steep rise and then the rapid fall. what s your idea of which investments are safe bets now? certainly not internet stocks. there was this enormous snowball effect.
their business plan was to reach as many people as possible, to create volume, but they were losing money on every piece of pet food they sold. pets.com reported sales of $9.4 million, but those goods cost the company $9.6 million before expenses like marketing. and administration. it wasn t about revenue. what it was about is perception. and they, perhaps more than any other company, had a hold on perception, exemplified by this sock puppet mascot. at the 2000 super bowl, they had what was probably the most talked about ad. then by november of that year they were self-liquidating. it happened that quickly. it was the perfect symbol for that era. the steep rise and then the rapid fall. what s your idea of which investments are safe bets now? certainly not internet stocks. there was this enormous
ecommerce companies and we sold everything for puts from food to toys. their business plan was to reach as many people as possible to create volume, but they were losing money on every piece of pet food they sold. pets.com reported sales of $94 million, but these goods cost the company $9.6 million before expenses like marketing and administration. it wasn t about the revenue, what it was about was perception, and they perhaps more than any other company had a hold on perception, exemplified by this soft puppet mascot, at the 2000 super bowl, they had what was probably the most talked about ad. and then by november of that year, they were self liquidating, it happened that quickly. he was the perfect symbol for that era. the steep rise and then the rapid fall. what s your idea of which investments are safe bets now?
we sold everything for pets from food to toys. their business plan was to reach as many people as possible, to create volume, but they were losing money on every piece of pet food they sold. pets.com reported sales of $9.4 million, but those goods cost the company $9.6 million before expenses like marketing. it wasn t about revenue. what it was about perception. and they, perhaps more than any other company, had a hold on perception, by this sock puppet mascot. at the 2000 super bowl, they had probably what was the most talked about ad. then by november of that year they were self-liquidating. it happened that quickly. it was the perfect symbol for that era. the steep rise and then the rapid fall. what s your idea of which investments are safe bets now? certainly not internet stocks. there was this enormous
we sold everything for pets from food to toys. their business plan was to reach as many people as possible, to create volume, but they were losing money on every piece of pet food they sold. pets.com reported sales of $9.4 million, but those goods cost the company $9.6 million before expenses like marketing and administration. it wasn t about revenue. what it was about is perception. and they, perhaps more than any other company, had a hold on perception, exemplified by this sock puppet mascot. at the 2000 super bowl, they had probably what was the most talked about ad. then by november of that year they were self-liquidating. it happened that quickly. it was the perfect symbol for that era. the steep rise and then the rapid fall. what s your idea of which investments are safe bets now? certainly not internet stocks.