An investment of USD 13.5 million is expected to boost Thailand's soft power through ICONSIAM's iconic and spectacular events BANGKOK, Oct. 17, 2023 /PRNewswire/ ICONSIAM, the iconic mega-complex on the Chao Phraya River, proudly marks its fifth anniversary, solidifying its status as a global destination. To celebrate, ICONSIAM presents "The 5th Anniversary of The ICON Unrivaled," a campaign that runs from November 9, 2023, to January 14, 2024, and "World Collaboration" from October 2023 to February 2024 with partners from Mainland China, Hong Kong, Japan, Australia, and France. These exciting events aim to invigorate the economy and attract tourists, establishing ICONSIAM as Thailand's premier 'Global Destination.' Celebrating Five Years of Achievements In five years, ICONSIAM has successfully gained twenty-five international awards, and become a symbol of Thailand's prosperity and a model for sustainable urban business development by boos