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ADVERTISEMENT PepsiCo hits $3.3B deal to shed its juice brands by The Associated Press | Today at 2:10 a.m. IMAGE DISTRIBUTED BY AP IMAGES FOR PEPSICO - Citrus farmers at PepsiCo s Tropicana Orange Grove in Bradenton, Fla. discuss PepsiCo s commitment to reducing environmental and social impacts while maintaining economic viability for local farmers. (PepsiCo via AP Images) PepsiCo will sell Tropicana and other juices to a private-equity firm in a $3.3 billion deal. The New York drink and snack company will keep a 39% noncontrolling stake in a newly formed joint venture in the deal with PAI Partners, PepsiCo said Tuesday. The sale reflects the industry s uncertainty about demand for fruit juice as consumers look for healthier options with less sugar, said Howard Telford, head of soft drinks at Euromonitor International, a market research firm.

New yorkUnited statesHoward telfordDee ann durbinBrian sudanoRamon laguartaBeverage marketing corpEuromonitor internationalCola coPepsico incAssociated pressBeverage marketingMinute maidNorth americaபுதியது யார்க்ஒன்றுபட்டது மாநிலங்களில்