(MENAFN - Gulf Times) Can a digital or virtual experience ever replace the real thing? Over the past year, many designers, not only in Pakistan but worldwide, have been forced to at least try. And over the year, only a few brands managed to produce new collections, choosing to create films, podcasts, and playlists instead, until February. The trend of virtual fashion show seems to slowly fade away now as the world is trying to move back to the ‘normal with added masks-on and Covid-19 SOP s in place. But until there s a Covid-19 vaccine available to all, flexibility is the key. February was a small, careful step towards resuming a ‘normal fashion week in Pakistan as Bridal Couture Week took place in Lahore with suppleness for the audience and media to attend live or follow what s being showcased on the ramp via social media coverage of the event thanks to its strong PR Team.
Senior Fashion Writer
Showcasing this year were commercially beautiful collections but also clothes that should never be allowed on the runway.
When the catwalk gets laid out after a long, long time for a three-day multi-designer extravaganza, you tend to scrutinise it with great interest. Even if it’s from the vantage point of the internet.
This was one of the main factors leading up to the waves made by the 18th edition of the Pantene Hum Bridal Couture Week (BCW) which took place in Lahore last week.
There was a deluge of stars, designers and song and dance on the catwalk and occasionally, there was fashion. Herein lay the key to BCW’s successes this year and also, its failures.
Senior Fashion Writer
“Except for the colour, the two outfits are different,” says Haris Shakeel who showcased at the Pantene HUM Bridal Couture Week.
Farah Talib Aziz s design on the left and Haris Shakeel s on the right
The 18th Pantene HUM Bridal Couture Week (BCW) that took place in Lahore last weekend marked the return of multi-designer shows in Pakistan. There were designer lineups, a host of celebrity showstoppers and even some song and dance numbers thrown in for entertainment.
And amidst it all came a cry of plagiarism by popular design house Farah Talib Aziz (FTA).
The designer has accused another member of the fraternity Haris Shakeel of copying her design and showcasing it as part of his ‘Ghazal’ collection. FTA’s design was modeled by actress Ayeza Khan and posted on their Instagram page in December 2019.
February 8, 2021
Like every year except 2020, HUM bridal couture week is organized as one of the biggest events to exhibit new trends of bridal wear with the best creativity by different designers. The fancy colours spreading around the pleasurable feel of new beginnings are portrayed in a way that shows how the designers devotedly work to make weddings special all the way. From bridal showers to Mayon, mehndi events to baraat and then walima, the bridal wears are as a symbol of festivity at all of these events.
Well…this is the first major fashion week that took place in a physical space after the country has been struggling through COVID-19. PHBCW showcased latest designs of bridal couture bringing revolutionary creativity. A total of 35 designers have exhibited their work in the 3-day event and here we have a glimpse of PHBCW first day in photos. Take a look!
While couture calls for inspiration, goals and idols, plagiarism or accusations of it are not a far cry in an increasingly digitised world. In a recent development bridal designer Farah Talib Aziz accused designer Shakeel of plagiarising her brand’s design in his latest ‘Ghazal’ collection showcased at the recently concluded Bridal Couture Week.