Core Bags Two Awards at IAB Europeâs MIXX Awards
May 28, 2021
Core picked up a Bronze in the Branded Content category for its work with An Post Bood Awards while the Core agency Mediaworks picked up a Bronze in the Direct Response/Lead Generation category for its work with Liberty Insurance.
The annual MIXX Awards showcases the very best of digital advertising from across Europe and are organised by IAB Europe. This yearâs jury included experts from BBC Global News, Bloomberg Media, Bauer Media, Coca-Cola, Havas Media Group, Google, GroupM, Publicis Media, PHD, PubMatic, S4M, TikTok, Vodafone, Visa and WarnerMedia.
ESB to Sponsor RTÃâs First Branded Podcast Series
April 16, 2021
RTÃ has teamed up with ESB as a sponsor for a new branded podcast series in a deal which was brokered by Spark Foundry, part of Core.
Future Now / Future Next is produced in-house by the RTÃ Commercialâs Creative Services team and is the broadcasterâs first branded content podcast. The series will be supported by a cross-platform campaign on RTÃ radio and digital and is available on all podcast streaming platforms.
Hosted by tech journalist and presenter Andy OâDonoughue, the series explores how our lives will be transformed in the years to come by the latest developments in technology. OâDonoughue is joined by a number of Irish and international experts in each episode as they deep dive into the future of cities, our homes, medicine, Â education and energy.