Nearly a dozen startups in India have the same thesis right now building a house of online brands, led by the success of US-based breakout unicorn Thrasio. Three-year-old thrasio had $500 million revenue and $100 million in profit last year. Now Indian investors are investing nearly $300 million in the first funding rounds of Thrasio's India equivalents many of whom are avoiding the spotlight, not even disclosing their company names to.
The second wave of the COVID-19 pandemic has been a challenging time for many. But in this moment of despair, the common Indian people are coming forward to help, becoming India’s COVID-19 heroes.
The Clubhouse Effect: Whatâs in it for brands?
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Can the âsocial audioâ wave be scaled? Brand marketers, media buyers and digital agency executives weigh in.
If 2020 was the year for audio and voice, 2021 is about âsocial audioâ, thanks to the popularity of Clubhouse, especially among
entrepreneurs, investors and tech aficionados,
globally.
Clubhouse, a year-old invite-only audio chat app, that hit the 10 million active users mark this February, is valued at $4 billion. Recent high-profile guest appearances of Teslaâs Elon Musk and Facebookâs Mark Zuckerberg amplified its popularity. Clubhouse has raised $110 million till date.
Essentially, on Clubhouse, users can listen in on interviews and interactions between people; topics vary - from tech, food and politics to mental health and films, among others. The virtual conversation rooms resemble conference calls; when conversation ends, the room is closed.
LinkedIn announces the Top Voices of 2021: Next Gen adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.