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Share ILIA founder Stanley Chu is determined to change people’s mind about jadeite through contemporary designs and education While my classmates played with toy cars and Lego, I played with jadeite,” says Stanley Chu, co-founder of jadeite jewellery brand ILIA. He shares his fond memories as we sit at his Landmark boutique in Central, which opened earlier in the year. Starting ILIA was, in a way, a long time coming; Chu’s family has been in the jade business for more than 60 years, but largely in the oft-unseen and low-key business of wholesale. ILIA founder Stanley Chu Chu’s childhood home had a jade workshop attached to it, where his parents worked and their craftsmen cut and polished jadeite before turning it into jewellery. “I was exposed to jadeite at a very young age,” he says. “My sister and I knew how to appreciate jadeite even as children and we’d play games, like guessing how much the jadeite was worth.”

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