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Forrester: Brand Loyalty Is Up For Grabs As Consumer Trust Wanes In Traditional Institutions

Share this article Share this article CAMBRIDGE, Mass., May 13, 2021 /PRNewswire/  According to Forrester s (Nasdaq: FORR) Trust Imperative research, a slew of corporate and governmental scandals and an influx of misinformation have destabilized the public s trust in many traditional institutions. As consumers lose trust in governments and the media, they redirect their trust to other entities yielding an unprecedented opportunity for businesses to boost trust across their stakeholder ecosystem. Forrester s new Trust Assessment and Scorecard will help brands develop a systematic plan to cultivate and safeguard trust to enhance their organization s performance. According to Forrester, more consumers across the US, UK, France, and India are willing to trust businesses than their national government, their local government, and the media. Additionally, consumers are giving brands permission to play a bigger role in their well-being: Nearly half of US (47%) and UK (48%) consumer

Forrester Unveils Forrester Decisions, A New Research Portfolio To Help Firms Achieve Business Outcomes Faster

Forrester Unveils Forrester Decisions, A New Research Portfolio To Help Firms Achieve Business Outcomes Faster With 15 new research services, Forrester will help firms sustain and accelerate the pace of business and digital transformation post-pandemic CAMBRIDGE, Mass., May 4, 2021 /PRNewswire/ Forrester (Nasdaq: FORR) today announced Forrester Decisions, a new customer-obsessed research product portfolio designed for leaders and their teams to shorten the distance between bold vision and superior business impact. To celebrate the milestone, Forrester CEO and Chairman George F. Colony is ringing the Nasdaq opening bell virtually and announcing the launch at Forrester s B2B Summit North America, the must-attend event for B2B marketing, sales, and product leaders.

Forrester anuncia Forrester Decisions, para ayudar a obtener resultados empresariales más rápido

Forrester anuncia Forrester Decisions, para ayudar a obtener resultados empresariales más rápido
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Coronavirus, PPE Suits: In Viral Photo, Doctor Sohil Makwana Shares After-Effects Of Wearing PPE Suits

Dr Sohil Makwana said he was proud to serve the country (File) New Delhi: Wearing uncomfortable PPE kits, doctors and other healthcare professionals are working for unrealistically long hours amid the rapid second wave of the coronavirus pandemic. A doctor from Gujarat has tweeted about the immense Covid burden that healthcare professionals have been facing since the onset of the pandemic last year. Dr Sohil Makwana from Gujarat s Ahmedabad, who works at GMERS Medical College at Dharpur, shared two photographs that showed him completely drenched in sweat - in his PPE suit and without it. One part of the image shows Dr Makwana wearing a PPE kit and in the other he is seen drenched in sweat after removing the protective gear. Despite the odds, he said in the post that he was proud to serve the nation in these trying times. In another tweet, he pleaded with all the adults in the country to go for vaccination .

Forrester Honors Three B2B Organizations For Improving Business Performance Through Marketing, Sales, And Product Alignment

Forrester Honors Three B2B Organizations For Improving Business Performance Through Marketing, Sales, And Product Alignment Honorees will be recognized at Forrester s B2B Summit and will share best practices for implementing Forrester s research frameworks to improve performance News provided by Share this article CAMBRIDGE, Mass., April 27, 2021 /PRNewswire/    Forrester (Nasdaq: FORR) today announced that Code42 Software, Inc., Dell Technologies, and SUEZ – Water Technologies & Solutions are this year s Return on Integration (ROI) Honors winners. These organizations are being recognized for making bold decisions, aligning their revenue engine, and driving transformative initiatives using Forrester models, frameworks, and methodologies. Awarded to select organizations that improve their performance through exemplary sales, marketing, and product alignment, these ROI honorees will be recognized at 

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