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Wednesday, March 17, 2021
Today is St Patrick s Day, and while we can t go to the pub to celebrate you can still pick up a snack to celebrate.
Ginsters have created a new pasty that combines 100% British farmed beef with potato, carrot, onion, swede, leek, chestnut mushrooms, black treacle, garlic and Guinness.
The recipe was created by Cornish born, award-winning head chef, Chris Eden, alongside the master brewers at Guinness.
Enjoy 80-layers of light, melt-in-the-mouth puff pastry, and the vegetables come from Hay Farm on Cornwall’s Rame Peninsula - 15 miles from the Ginsters bakery.
Commenting on the launch Sam Mitchell, Ginsters Managing Director, said: “We’re all looking for more excitement at the moment and ways to mix things up when it comes to mealtimes - it’s all about trying new flavours, combinations and recipes.”
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The iconic Irish brewer, Guinness has joined forces with the UK pastry brand, Ginsters to launch a new Ginsters Smoky Steak and Guinness slice.
In a deal brokered by Beanstalk, the premium recipe has been developed by the Cornish born, award-winning head chef, Chris Eden – a longstanding Ginster chef partner – helping the pair innovate in the savoury slices category.
According to Ginsters, the new launch is ‘set to widen appeal among valuable post family shoppers who account for two thirds of all category spend.’
The slice combines 100 per cent British farmed beef with potato, carrot, onion, swede, leek, chestnut mushrooms, black treacle, garlic and a measure of world-famous Guinness. Brought together in a rich gravy and infused with smoked salt, the filling is then wrapped in Ginsters’ hallmark 80- layer light, puff pastry to finish.
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The UK’s number one savoury pastry brand and iconic Irish brewer – Ginsters and GUINNESS – have joined forces in an exciting collaboration to launch a brand-new Ginsters Smoky Steak & GUINNESS Slice. The premium recipe has been developed by Cornish born, award-winning head chef, Chris Eden – a long-standing Ginsters chef partner – creating a unique innovation for the savoury slices category.
Available nationwide from 15
th March, RRP £1.80, the steak and stout slice taps into two key trends to reinvigorate the category: the rise in at-home meal occasions and fast-growing consumer demand for premium flavour experiences. It is set to widen appeal among valuable post family shoppers who account for two thirds of all category spend.
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