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Your Checkout Experience Could Be Killing Your Bottom Line – Digital Transactions
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SAN FRANCISCO, June 9, 2021 /PRNewswire/
Fast, the world s fastest online login and headless checkout experience, today announced the results of a recent survey that found consumers want a better online shopping process and are abandoning their shopping carts at record levels. According to the survey, 86% of U.S. shoppers say they have added an item to their online shopping cart, only to abandon it before checking out.
What obstacles are driving 86% of consumers to abandon their online shopping carts?
E-commerce revenue is expected to reach up to
$930 billion in 2021, and analysts predict 2022 will be the first trillion-dollar year for online shopping. Yet, the new Fast data found consumers report multiple obstacles that lead to abandoned shopping carts, including: