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Customer Personas Can Transform SEO, PPC and Content Marketing New approaches to creating customer personas can help transform SEO, PPC, and content marketing. Read about ideas to use and gain new insight here. Bio 458 They’ve been called user, buyer, marketing, and customer personas. Whatever you call them, new approaches to creating these fictional characters can transform SEO, PPC, and content marketing. Advertisement Continue Reading Below Now, executives and senior managers in the search industry and digital marketing world can’t really be blamed for missing this emerging trend. Unlike Rip Van Winkle, who fell asleep for 20 years, we’ve been losing sleep for the past year dreaming up new ways to adapt to sudden shifts in consumer behavior.

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