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Blue Ivy Carter Trademark From Blue Ivy Mark for Event Planning

Advertisement Beyoncé Fends Off Challenge to Daughter’s “Blue Ivy Carter” Mark From Owner of “Blue Ivy” Mark for Event Planning Monday, December 14, 2020 In 2012, BGK Trademark Holdings, LLC applied for registration of the trademark BLUE IVY CARTER with the consent of Blue Ivy, daughter of Beyoncé Giselle Knowles-Carter and Shawn Corey Carter (Jay-Z), but was met with opposition from the owner of the mark BLUE IVY for event planning. In dismissing the opposition, the Trademark Trial and Appeals Board (TTAB) rejected the Opposer’s claims of likelihood of confusion, lack of  bona fide intent to use the mark in commerce, and fraud. 

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