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Subscribe ‘We will wonder why perishables ever had constant prices in the first place’: AI firm Wasteless on why dynamic pricing is key in the fight against food waste By Oliver Morrison Wasteless, which uses dynamic pricing in supermarkets to incentivise consumers to buy soon-to-expire products and thus help cut down on food waste, has recently reported a nearly 40% reduction in food waste at hundreds of test stores and now claims it is on track to reduce 80% of food waste in the retail space. The company, which expects to be operating in up to 300 stores in Europe by the end of the year, claims the near 40% reduction amounts to hundreds of millions of dollars in additional profits for the average supermarket chain and a significant environmental relief. Food waste can cost an average retail chain more than $900 million annually, the start-up claimed.

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