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Gravells has expanded into England and added a sixth Kia Motors UK dealership to its franchised retail portfolio with the opening of a new showroom in Hereford.
The South Wales car retail group has moved the Korean brand into Newtown’s former Nissan (GB) dealership on Harrow Road, Hereford, to expand an established relationship with the brand at sites in Abergavenny, Bridgeend, Fforestfach, Narberth and Swansea.
Gravells Managing Director and third-generation owner of the group, Jonathan Gravell, said: “Kia provides a fantastic range of cars that will ensure we at Gravells Kia Hereford have the right car for our customer needs – stretching from Kia’s smallest car the Picanto to its largest, the all-new Sorento seven-seat SUV.
Lexus retains top-rated car franchise title in NFDA Dealer Attitude Survey 15/03/2021 in Manufacturer
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The Japanese car brand attracted an overall rating of 9.5-out-of-ten – against a survey average of 6.3 – to match its Summer 2020 score and survey-topping position ahead of other regular top three finishers Kia (9.2) and Toyota (9.1), with Mercedes-Benz (9.1) tied for third place.
The survey attracted a 59.5% response rate from the UK’s 4,346 franchised car retailers, with Lexus (89%), Toyota (88%) and Citroen (86%) retailers the most responsive. Just 21% of Suzuki GB franchisees responded, however, and 24% of Peugeot UK retailers.
Profitability ratings
Profitability was a core reason for the top scores, with Toyota scoring 9-out-of-10 and Lexus 8.8 when franchisees were asked to rate their current profitability. Kia was ranked third, with a rating of 8.4.