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Blueshift
Blueshift is an AI-powered customer engagement platform for B2C marketers and cross-channel marketing. Founded by Manyam Mallela, Mehul Shah, and Vijay Chittoor in 2014, Blueshift is backed by investors that include Great Oaks Venture Capital, New Enterprise Associates, Nexus Venture Partners, Softbank Ventures Asia, and Storm Ventures. Blueshift is headquartered in San Francisco.
FOUNDED:2014
FOUNDERS:Manyam Mallela, Mehul Shah, Vijay Chittoor
Blueshift Raises $30M Series C To Scale SmartHub Customer Data Platform
AI-Powered CDP unifies CX data to deliver intelligent omnichannel experiences for consumer brands
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SAN FRANCISCO, Feb. 24, 2021 /PRNewswire/
Blueshift, the leading AI-Powered Customer Data Platform, today announced a $30 million Series C financing round, bringing the total amount raised to $65 million. This latest funding round was led by Fort Ross Ventures and Avatar Growth Capital. Existing investors including Softbank Ventures Asia, Storm Ventures, Conductive Ventures and Nexus Venture Partners also participated in the round. Ratan Singh of Fort Ross Ventures will join Blueshift s Board of Directors.
The concept of the “marketing cloud” — sold by the likes of Salesforce, Oracle and Adobe — has become a standard way for large tech companies to package together and sell marketing tools to businesses that want to improve how they use digital channels to grow their business. Some argue, however, that “cloud”, singular, might […]