CRA to measure radio listening habits over summer period
Radio ratings surveys may be on a summer break until January 17, but the industry will still keep an eye on how consumers are using the medium over the period.
Commercial Radio Australia (CRA) has commissioned GfK – which also conducts the regular ratings surveys – to undertake a summer listening survey, the fourth of its kind.
The survey will cover consumers in both metropolitan and regional Australia and look into how and why audiences stay connected over the warmer months.
“Radio plays an important role over summer and with the need to stay abreast of the bushfire season and COVID news, it will be useful to see how media habits change as the new year gets underway,” said CRA chief executive officer Joan Warner.