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Hong Kong Tourism Board Steps Up Various Promotions to Drive Tourism Recovery

HKTB lays groundwork for tourism recovery

/ Posted on 19 May, 2021 14:21 The Hong Kong Tourism Board (HKTB) is preparing to ramp up marketing efforts in its key source markets, and hopes to relaunch mega events in physical formats to prepare for tourism recovery. The plans were revealed by HKTB executive director Dane Cheng at the Board’s annual Tourism Update event on Tuesday (May 18). During the online event, Cheng discussed tourism trends and shared details of the HKTB’s latest strategic plans with around 2,700 trade representatives from Hong Kong, mainland and overseas. At the HKTB’s Tourism Update event, YK Pang (left) and Dane Cheng appealed to everyone in tourism-related industries to take part in the vaccination programme 

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