Alpine kick-off launch season with a ‘Renaulution’
Date published:
January 14 2021
Say goodbye to Renault and hello to Alpine as 2021 launch season officially starts with what has been labelled as a “Renaulution”.
After Groupe Renault committed their future to Formula 1 in 2020, it led to a major rebrand operation being unveiled with the company ultimately deciding to showcase their high-performance division in the sport from 2021 and beyond.
The major changes kept on coming earlier this week after Group Renault announced the shock departure of team principal Cyril Abiteboul, who had been with the team in different capacities for over two decades.
Abiteboul was supposed to be leading the Alpine team but, with him cutting all ties completely, Laurent Rossi was appointed as the Chief Executive Officer of the Alpine brand.
14 January, 2021
The morphing of Renault F1 Team to the Alpine F1 Team, a brand swap that puts an end to the black and yellow of the past, to the black with the tri-colour red, white and blue band revealed in a press release today.
#AlpineCars, born in the Alps, raised by racing…
A new challenge starts here! pic.twitter.com/KmRuk82knX
The new project will be spearheaded by Fernando Alonso and Esteban Ocon, the two-time F1 World Champion making a return to the top flight after a two-year hiatus, here is their mandate:
Alpine cars, Renault Sport Cars (RSC) and Renault Sport Racing (RSR) join forces under the Alpine flagship