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Pregnant CEO s rule for raising money: Investors who doubt her abilities get cut By Aimee Picchi Alexis Ohanian on paid family leave Joanna Griffiths was in her third trimester of her pregnancy with twins as she began meeting with potential investors in her intimate wear company, Knix Wear. The entrepreneur had one rule: She wouldn t take money from anyone who questioned her ability to lead the fast-growing startup either during her pregnancy or after she became a mom. That litmus test didn t hurt her ability to find investors. Griffiths said she ended up raising about $40 million, topping her initial goal of $25 million to $30 million in new funding. Griffiths told CBS MoneyWatch that she came up with the exclusion because she wanted financial backers who share her values about women s empowerment, a theme that is a cornerstone of Knix, which features models of all shapes and stages of life ranging from pregnant women to older women. 

United statesSanta monicaFreada kapor kleinAshley grahamLeslie feinzaigAlexis ohanianJoanna griffithsErin gallagherRobert baird coBiden administrationFounders allianceKnix wearRobert bairdActon capitalFemale founders allianceHarvard business