Apple explains the ‘logic’ behind design of AirPods Max case
TIMESOFINDIA.COM | Dec 18, 2020, 09:37 IST
Priced at Rs 59,900, the AirPods Max come with a rather peculiarly-designed case.
Earlier this month, Apple launched its first over-the-ear headphones, AirPods Max. While its price Rs 59,900 has been one of the biggest talking points, the case which comes with AirPods Max has been the subject of curiosity as well as some ridicule. Apple’s design philosophy has always been edgier than competition and in an interview with a Japanese news site, the company has explained the logic behind AirPods Max case. In the interview, Eugene Whang, industrial designer, Bob Borchers, VP of product marketing, and Evans Hankey, Apple’s VP of industrial design, spoke about AirPods Max at length.
Apple is known for their usually out-of-the-box, never-seen-before kind of designs that are often quite different from their competition, so a headphones’ case that looks this unique was not surprising. (Apple)
When Apple launched their first over-the-ear headphones, the AirPods Max earlier this month, there were a lot of points that got people talking. One of the main points was what the case of these ₹59,900-headphones looks like.
Apple is known for their usually out-of-the-box, never-seen-before kind of designs that are often quite different from their competition, so a headphones’ case that looks this unique was not surprising. Now, in an interview with a Japanese news site, Apple has explained its logic behind the AirPods Max’s case.
Apples Manager und Designer erklären die AirPods Max appgefahren.de - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from appgefahren.de Daily Mail and Mail on Sunday newspapers.
In a new interview, a trio of Apple executives and designers shared details and tidbits about the development and design of the company s new AirPods Max headphones.
Apple vice president of Industrial Design Evans Hankey; Apple VP of marketing Bob Borchers; and industrial designer Eugene Whang recently spoke to Japanese design website
Casa Brutus about the new premium over-ear headphones.
From the beginning, the team set out to create a product that was beautiful, powerful, and immersive. Hankey said that it was important to design a product that users would actually want to wear, but could deliver performance, too.
There are some details about the team s process, including the fact that Apple tested hundreds of different prototypes before settling on the eventual final design. Hankey said that Apple only has a single shot when it s entering a new market, so the team wanted to get it right.
Credit: Andrew O Hara, AppleInsider
Apple vice president of Industrial Design Evans Hankey; Apple VP of marketing Bob Borchers; and industrial designer Eugene Whang recently spoke to Japanese design website
Casa Brutus about the new premium over-ear headphones.
From the beginning, the team set out to create a product that was beautiful, powerful, and immersive. Hankey said that it was important to design a product that users would actually want to wear, but could deliver performance, too.
There are some details about the team s process, including the fact that Apple tested hundreds of different prototypes before settling on the eventual final design. Hankey said that Apple only has a single shot when it s entering a new market, so the team wanted to get it right.