I took a million-dollar pay cut so that all my employees could make $70,000 a year - and what that meant is our lowest paid employees got their pay doubled. We immediately took it to $50,000, and then over the next two years went to 60 and 70. My million-dollar pay cut covered the first part of that, but then we needed to make enough money to cover the second and third phase. And our employees came through and they were able to succeed in doing that. Our employee turnover was cut in half, so we started to hold on to employees for a lot longer, which made us a lot more efficient. Also, instantly there was a backlash, where a lot of the conservative media came out against us, and a very big voice - Rush Limbaugh - came out and said that we would be a case study in MBA programmes for how to destroy a company using socialism. He said we were going to fail and that I was basically an idiot. And ironically Harvard business school is teaching classes in its MBA programme on Gravity P
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