MIDDLESEX CENTRE, ONT. Tourism London is launching Revive Live, a new program aiming to support live music and the venues that host it through the pandemic. The goal of the program is to kick start the safe reopening of London music venues and public concerts. Cory Crossman, music industry development officer for The City of London, said in a statement, “Prior to the pandemic, London’s live music industry was growing steadily.The live music industry was one of the hardest hit by this pandemic and will be one of the last to recover. Revive Live will jumpstart a portion of the local economy offering support to the live music sector on the road to recovery.”
Advertising
In the Before Times, the Fulford Arms in York was an always-busy kind of place. This pub in the north of England would generally put on around 250 shows a year in its dedicated live-music space. It’s a classic stop on the UK’s indie touring circuit, and the place to go in this part of the country if you want to catch the latest British guitar band tipped to make it big.
But then came Covid. Like countless other music venues around the world, the Fulford hasn’t hosted a single riff, a single rousing shout-along, a single rambunctious stage exit since March 2020.