Personal View: Inventing Incrementally: From startup to $486 million in 25 years
BECCA BRAUN
Radical innovation. Disruptive innovation. Venture capital. Angel capital.
Business people use these terms frequently and somewhat indiscriminately. But, the thing is, for better or worse, Ohioans excel at a less sexy, different type of innovation incremental innovation and they excel at raising a different type of financing: angel customer capital. I love that two Clevelanders, John Haugh and Mike Shaughnessy, epitomize how to do incremental inventing and angel customer financing right. My publishing company commissioned them to write SALES FIRST!: Growing a Company the Old-Fashioned Way, the ColorMatrix Story, to recount their experience.