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IMAGE: During the COVID-19 pandemic, small and medium-sized firms (SME) have become increasingly dependent on social media as a tool for their international sales process. view more
Credit: MostPhotos/Cienpais Design.
During the COVID-19 pandemic, small and medium-sized firms (SME) have become increasingly dependent on social media as a tool for their international sales process, according to a recent study published in
International Business Review. Digital communication tools seem to be most prevalent in finding and reaching new prospects and in the persuasion phase, whereas more traditional communication tools still prevail in customer relationship management. During the COVID-19 outbreak, small and medium sized firms have become more reliant on social media tools to reach internationally dispersed prospects and customers. Such use has helped them to overcome limitations set to face-to-face interaction by the pandemic, lead author, Senior Researcher Sar
These updates are republished press releases and communications from members of the Science|Business Network
University of Eastern Finland: SMEs have increasingly used social media to reach and persuade new customers during pandemic
During the COVID-19 pandemic, small and medium-sized firms (SME) have become increasingly dependent on social media as a tool for their international sales process, according to a recent study published in
International Business Review. Digital communication tools seem to be most prevalent in finding and reaching new prospects and in the persuasion phase, whereas more traditional communication tools still prevail in customer relationship management.
“During the COVID-19 outbreak, small and medium sized firms have become more reliant on social media tools to reach internationally dispersed prospects and customers. Such use has helped them to overcome limitations set to face-to-face interaction by the pandemic,” lead author, Senior Researcher Sara
NGOs seek stricter fishing rules to protect endangered Saimaa seals
Conservation groups and the University of Eastern Finland argue that proposed laws will not prevent seal pup deaths.
Last winter many Saimaa seal pups were born on the open ice, as there was insufficient snow for breeding lairs.
Image: Ismo Marttinen
New regulations have been proposed to restrict fishing in the habitat of the endangered Saimaa seals, one of the world s rarest seal species.
According to the proposal, fishing restrictions would be imposed on a larger area of the vast Saimaa lake system in eastern Finland, the only place where the species is found. The protection area would be expanded by 300 square kilometres. Net fishing, which poses a danger of entanglement for the seals, would be banned in the area from mid-April until the end of June, except for nets used to catch small whitefish known as vendace.
Obesity may contribute toward neural tissue vulnerability, exacerbate Alzheimer s disease
New research from the University of Sheffield has found being overweight is an additional burden on brain health and it may exacerbate Alzheimer s disease.
The pioneering multimodal neuroimaging study revealed obesity may contribute toward neural tissue vulnerability, whilst maintaining a healthy weight in mild Alzheimer s disease dementia could help to preserve brain structure.
The findings, published in
The Journal of Alzheimer s Disease Reports, also highlight the impact being overweight in mid-life could have on brain health in older age.
More than 50 million people are thought to be living with Alzheimer s disease and despite decades of ground breaking studies and a huge global research effort we still don t have a cure for this cruel disease.