AliExpress, the global e-commerce platform of Chinese giant Alibaba Group Holding Ltd, aims to increase its Brazil sales by offering "live commerce," financial services and registering local sellers in its marketplace, its Brazilian head told Reuters on Wednesday. With Brazil sales growth of around 130% in 2020, the shopping portal wants to use these initiatives to deepen its links with customers in Brazil, which has become one of the five largest AliExpress markets in sales in the world, Yan Di said.
By Syndicated Content
May 26, 2021 | 5:35 PM
SAO PAULO (Reuters) â AliExpress, the global e-commerce platform of Chinese giant Alibaba Group Holding Ltd, aims to increase its Brazil sales by offering âlive commerce,â financial services and registering local sellers in its marketplace, its Brazilian head told Reuters on Wednesday.
With Brazil sales growth of around 130% in 2020, the shopping portal wants to use these initiatives to deepen its links with customers in Brazil, which has become one of the five largest AliExpress markets in sales in the world, Yan Di said.
He said the company plans to invest more in live commerce, referring to a model that involves online entertainment as a tool for generating customer engagement and driving sales. In recent months, it has increased investments in marketing in reality TV shows with a large audience in Brazil, such as âBig Brother Brasil.â
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