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Local Government Super rebrands as Active Super May 25, 2021 9:57 Industry Super fund Local Government Super (LGS) has rebranded as Active Super, Mumbrella can reveal. LGS brought on board a swathe of agencies to work collaboratively on the rebrand, with contributions from the Principals and XXVI, Deepend, SLIK and Agnes Media The rebrand was conducted in order to attract new members and drive growth, with a goal to create a reinvigorated experience for members, showcase the Active Super active ownership philosophy and its investment principles. New Active Super Logo ADVERTISEMENT Active Super chief digital and marketing officer, Chantal Walker, ran several competitive pitch processes among specialist agencies in 2020, creating a ‘super agency’ to work on the project.

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