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The Power Of Digital-First Creators in Today s Television Landscape
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YouTube Millionaires: Sadie Aldis Organizes Her Life On YouTube And Her Digital Merch Helps Viewers Organize Theirs
Welcome to YouTube Millionaires
, where we profile channels that have recently crossed the one million subscriber mark. There are channels crossing this threshold every week, and each creator has a story to tell about YouTube success. Read previous installments
This week’s installment of YouTube Millionaires is brought to you by Bright – a learning platform focused on real conversations that level up your life.
Sadie Aldis is nothing if not organized. Her
But the one thing that’s perhaps even more telling is what she did to get on YouTube in the first place. Aldis is 18 now, but she was just 14 when she decided to start her own channel. As you might expect, her parents weren’t exactly thrilled with the idea of her balancing a channel with school.
The former college football kicker and content creator has over 6 million followers across social media platforms.
Popular YouTube content creator Donald De la Haye Jr., also known as Deestroying, has signed with WME.
The former college football kicker out of the University of Central Florida (UCF) has 3.4 million YouTube subscribers and, in all, around 6 million followers across social media platforms, including Instagram and TikTok.
WME will help build out De La Haye Jr. s lifestyle and sports entertainment businesses through digital platforms and linear TV, brand endorsements and licensing and philanthropic endeavors.
He first gained attention with vlog style videos about the life of a collegiate football player.
The Creator+ leadership team
The media startup, co-founded by YouTube vet Benjamin Grubbs and tech veteran Jonathan Shambroom, will see digital media vet Adam Wescott running its content arm.
There s another player in the digital content race.
Targeting Gen Z creators and consumers, with a focus on longform content, former YouTube global head of creator partnerships Benjamin Grubbs and serial Bay Area entrepreneur Jonathan Shambroom recently announced studio and streaming platform Creator+. Now it s setting the roster for its Hollywood-facing wing, tapping leadership for the content studio.
The studio will be led by longtime digital media executive and producer Adam Wescott, who hails from Select Management Group. Wescott, who developed and produced content around digital creators like Eva Gutowski, Gigi Gorgeous and Lauren Riihimaki, departs Select two years after he and co-founder Scott Fisher merged operations with Lisa Filipelli s Flip Management.
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