2020’s most disruptive beauty innovations and what to expect in 2021
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Despite the disruption to new product development (NPD), especially at the onset of the COVID-19 crisis - and a difficult year for beauty sales - beauty and personal care (BPC) brands continued to innovate in 2020. In fact, Mintel Global New Products Database (GNPD) featured over 180,000 new BPC products/variants in 2020. Along the way, 2020 also brought us new buzzwords, some of which may stick with us long into 2021. For example, ‘maskne’, ‘quarantine sunburn’, ‘beauty insperiences’, ‘COVID-washing,’ ‘lockdown face’ and more. Mintel analysts have reviewed these thousands of BPC launches, and below are a few of our favourite innovations.