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When so-called “non-essential” stores were forced to close in the last COVID-19 lockdown, Montrealers in need of mittens, clothing, housewares, books, toys, gifts, or other goods had no choice but to shop online. Now that local merchants can reopen their doors and take down the do-not-sell signs, will local buyers hoof it to the store, or just keep on clicking the buy buttons online?
There’s no question which choice creates more jobs and more wealth for our community. Développement Vaudreuil-Soulanges officials noted that for every $100 spent in a locally owned business, $68 ends up recirculated within the community, compared to just $43 if the same amount was spent at a big chain store.
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A new boutique bakery in Hudson has found a niche offering sweet solace from COVID-19 red-zone doldrums in a unique line of boozy cupcakes.
Montreal Tipsy Cupcakes is the brainchild of serial entrepreneur Jessika Ménard, who also co-owns le Cozy Café restaurant and operates a custom cakes business, Cakes by Haute Couture.
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The idea came to Ménard in a flash while driving in her car and talking to longtime friend and chef Matthew Johnson. The conversation turned to cupcakes, and she suddenly had the thought that it would be fun to try spiking the tasty treats with alcohol. By the end of the drive, Ménard and Johnson were in business.