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Currently Reading The first bit of hope : As Bay Area health workers get vaccinated, family and friends find measure of relief
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Masks hang in the foyer of UCSF physician Dr. Madhavi Dandu s home in San Francisco, Calif. Tuesday, December 22, 2020. Dandu was one of the first to receive the Pfizer COVID-19 vaccine at UCSF, where she works as a physician. Her husband Nima Afshar, an ER doctor at the San Francisco VA Medical Center, will be getting the Moderna vaccine this week.Jessica Christian / The ChronicleShow MoreShow Less
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UCSF physician Dr. Madhavi Dandu sings along while her son Arshan, 9, plays guitar at their home in San Francisco, Calif. Tuesday, December 22, 2020. Dandu was one of the first to receive the Pfizer COVID-19 vaccine at UCSF, where she works as a physician. Her husband Nima Afshar, an ER doctor at the San Francisco VA Medical Center, will be getting the Moderna vaccine this week.Jessica Christian / The Chr
Next, I
Finally, I offered a frank assessment of what is needed or
how I can help even more (sometimes known as a “hook”): “You know, the stuff your clients actually care about.”
Do as I Say, Not as I Do …
Since I am a marketer first and a writer second, my approach is different from the advice I offer law firm clients. Nonetheless, there are best practices you can apply to your own profile.
For starters, your profile should not be a rehash of your website bio. Your readers have already seen it or they’re going to look there next.