The AHDB has stated: There is a consistent trend that consumers are reducing their red meat and dairy consumption because they believe it is healthier and less harmful to the environment. This is not the case and we want to redress the balance by educating consumers .
Asda has announced a partnership with vegan concept creator Kbox Global to trial a vegan butcher counter in one of its supermarkets. Located at Asda’s Watford store, the counter, which is opening during Veganuary, will have a consistent vegan butcher offering – including facon , bean burgers, and meat-free meatballs . Asda has reported a 175% year-over-year increase in online searches for ‘vegan’ on asda.com, and is forecasting vegan sales in January to increase 391% year-over-year.